Using Instagram in Real Estate

Posted April 11, 2017Blog
  • 500 million active monthly users.
  • 95 million photos and videos uploaded daily.
  • 4.2 billion posts liked each day.

Welcome to the world of Instagram.

The Real Estate industry is wisely adding Instagram into its marketing playbook. If you are a real estate professional new to Instagram or you just aren’t seeing the results you want, here are some tried-and-true tips to get the most out of your Instagram account.


Post photos and videos you actually took.

Your followers follow you because they want to see you and your brand. Followers want to see your latest listings, what makes some of your listings unique, your market insight, etc. Never use stock photos, even if you alter them– they are easy to spot and no one wants to see them.

Don’t over edit.

Instagram makes it very easy to over edit content with its dozens of filters and image adjustments, but don’t fall into this trap. Clean and clear imagery still remains the best practice.

Be personal.

There are people behind every brand, so show your audience who you are. Be fun, but don’t be unprofessional. Keeping your followers up to date on your office happenings is a fun way to show your personal side, but don’t do it too often. There’s fine line between a business and personal Instagram account so be weary.

Use hashtags.

Posts with at least one hashtag result in 12.6% more engagement than posts with none. Make sure your hashtags are relevant and popular. For example, hashtagging a word you made up won’t get you an increase in views because it’s very unlikely that hashtag is being used by others. Also, don’t overload your posts with hashtags, posts with a lot of hashtags read as spam, use no more than 5 per post.

Engage your followers.

Instagram is effective for businesses because it allows consumers to connect to brands on a more intimate level. You want your account to embody a real person, like the ones running it. So when a user comments on your post, engage them. It can be anything from liking the comment to writing a reply.

Stay visual.

Instagram users use the platform because of its visual appeal. Don’t post word heavy images like quotes. Save the words for the caption.

Post often, but not too often.

There is a fine line between not posting enough and posting too much. There are no guidelines to post regularity, it’s all about your follower base and your brand. Testing is key to determine the optimal frequency of posts.

Use stories.

Instagram rolled out a story feature to compete with Snapchat. This is a great way to show your followers a behind the scenes view of your business. For example, film a brief video of your team setting up for a showing or photoshoot. This feature is supposed to be instant and raw, so use it that way, don’t worry about looking unedited.


Remember, building a large engaged following takes time, so be patient because the end result will be worth it.

 

Erika Quackenbush

Inbound Marketing Coordinator
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