How to Use Google’s Call Ads for Real Estate
What are Call Ads?
Call ads are a unique marketing tool with powerful benefits, one being an immediate connection to your prospects. Google’s Call Ads allow your business to show up in valuable searches on mobile devices with ads that encourage potential clients to click and call you with a single tap.
How do Call Ads Work?
What are the Benefits of Using Call Ads for Real Estate?
While it’s ideal to engage with customers through their entire purchase funnel, sometimes your budget can only stretch so far with advertising. Pay-per-click ads can get expensive, but when the click is a call, you’re putting your money in the right place!
Call ads strategically focus budget on generating calls by placing ads at the right time in front of the right people on their mobile devices – when they’re most likely to act. With call ads, you’ll get connected with potential customers with higher intent quickly.
Even though phone calls are pretty far down the funnel; they give key insights into where the potential customer falls in the purchase funnel. Think about it… when was the last time you made a phone call for something you were not really interested in purchasing? Now compare that to the last time you did a general search or sent an email to “get more information.” If you’re picking up the phone, it’s a higher intent engagement.
What the data shows
Let’s face it, you’re busy. You’re probably not going to be able to take every phone call that comes in from an ad. However, once you have someone’s phone number, you can always call them back!
Want to learn more about call ads for your real estate business? Reach out to us today!