People talking and smiling at a Union Street Media holiday party

Our Story

It all started way back, back before Google existed and long before Facebook...

Ted's Talks

If there’s one thing our Founder and President, Ted Adler, loves to do, it’s to bring out the entrepreneur in everyone.

Union Street Media Founder and President Ted Adler's first websiteBy 1999, Ted had already formed several ventures, from lemonade stands to what would become Union Street Media. He launched his first website out of his Middlebury College dorm room and it didn’t take long for Ted to discover a need and niche in the real estate industry.

More than twenty years later, Union Street Media is the top digital marketing company for real estate and the only company providing true omnichannel digital marketing, so you can be everywhere your customers are online. We’re proud to be recognized for providing leading real estate website and marketing experiences, including winning more RealTrends Website Rankings awards than any other company, and earning Best Website awards from both Leading Real Estate Companies of the World® and MarCom last year.

Our team includes more than 50 of the best marketers, engineers, developers, strategists, and leaders, with 60+ combined years of real estate marketing experience and an impressive list of skills. We were the first company in New England to develop real estate websites where listings would be automatically updated from the Multiple Listing Service (MLS) and we’ve been implementing real estate SEO strategies since before Google existed.

Mostly importantly, at Union Street Media we believe in independence, in real and genuine relationships, and that real estate agents are the future. Working with us, you’ll have a voice. As a client, you’ll be heard and have a custom strategy that’s the farthest thing from being put into an algorithm. We value everyone’s opinion and from company-wide goal-setting to crowdsourcing product ideas, collaboration is in our DNA. 

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What Others Are Saying About Union Street Media

I don’t have to worry about anything. From my website to my marketing to making sure things work on the backend, Union Street Media just takes care of it.
Laurie Cadigan Barrett Sotheby's International Realty
Union Street Media's digital marketing work is unmatched. My site has seen a huge increase in traffic and leads. Increasing our online presence has helped get our name out to customers who normally wouldn’t have found us.
Chip Craig GreyBeard Realty
Union Street Media has changed my business. I've been able to move away from major third-party lead sources like Zillow. I now own the majority of my leads. No one in the industry is doing what Union Street Media is doing for brokerages and I only wish I had known that years ago.
Jim D'Amico CENTURY 21 North East
Our agents are always wanting tools that are best in class so having a really unique, beautiful website that's easy to use and ranks really well in Google search were things that were really important to us. Our agents are absolutely loving it and they were really excited and proud that our company website was recognized by RealTrends.
Lynne Joyce Tate & Foss Sotheby's International Realty
To be in the top ten for design, as well as mobile friendly, is just incredibly impressive. My agents can use it in their presentations, it makes us look good to our agents because we won awards for our product that’s out there and that’s all thanks to Union Street.
Michael Killmer CENTURY 21 North Homes Realty