Union Street Media founder profiled as part of Innovation Week #BTV

Posted October 25, 2016Blog

If you wanted to grow a billion dollar software company, where would you do it?  Most people would answer Silicon Valley.  However, Vermont is home to both Dealer.com and MyWebGrocer, two software companies that have sold or have valuations of over $1B.

ted-adler-photo-burlington-free-pressInnovation Week was started by BTV Ignite help raise awareness of Vermont as a great place to live and do business.  There are a number of events that have gone on this week leading up to TechJam.  Included in the line up was a discussion held among three software executives this week on advice for start up companies.  The panel included Melissa Dever from C2, Brian Leffler from Instrumart, and Ted Adler, the founder of Union Street Media.

Read the Burlington Free Press profile of these three leaders about what it takes to grow from start up to success.

 

 

 

John Merse

Vice President, Product
Peter Drucker once said “quality in a service or product is not what you put into it. It is what the customer gets out of it." I’m an evangelist for Union Street Media, and the real estate industry. I work day in and out to make sure we’re creating a product that prioritizes our client's needs. By understanding a realtor’s day-to-day, I can help design efficiencies around it through our software. On top of that I have an extensive background in marketing campaign and strategy management. If I can save a client time and money - while growing their business with successful digital campaigns - we’ve done something important.
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