For years in the real estate industry, it’s been a goal to harness the impact of physical “just sold” postcards and bring them into the digital age. The idea that real estate agents and brokerages are still tied to snail mail postcards with all our innovation and progress just didn’t sit right with us.

By combining precision targeting, engaging creative, and instant delivery, Magic Mailers outshine traditional mailers and major ad platforms. They ensure your marketing reaches the most relevant audience, turning every sold listing into a powerful driver of new business opportunities.

What do mailers have that digital ads didn’t (until now)?

Hyperlocal Targeting

Homes are more likely to be listed once one of their neighbors sells their home.

The large advertising platforms (Google, Meta, Microsoft) intentionally impose sweeping restrictions on “hyperlocal” targeting. A 15-mile minimum radius seems close enough until you want to show off a recently sold home to their neighbors for maximum impact.

Through our partnerships, innovation, and some trial and error, we found our solution to the hyperlocal issue by bringing listing ads to the Basis Programmatic Display Network (DSP). By serving ads here, we can reduce the target area to just a few miles or even feet – making sure your ads show in only the most relevant areas, on premium placements at the right time post-sale to generate high interest. 

Where do Magic Mailers have the edge?

Cost

When looking at averages, physical mailers cost about $50 per 1 thousand views. Our initial data shows we’re averaging around $.50 per thousand impressions. These ads will show in the area immediately surrounding a sold home on premium websites. 

We’ve seen our ads placed on a network of high-traffic websites, for example: redfin.com, Yahoo News, CNN, Fox News, MSN.com, and local weather & news sites.

Multiple Touches 

Think about everything that comes through your mailbox. If you’re lucky, the person who got the mail will look at your postcard and put it on the counter before it ends up in the fireplace or recycling. In that case, you have one, may

be two chances at reaching multiple people in the home.

With digital placements, ads will run for a set amount of time (that you decide), and in that time, ads will continue to follow users around to different sites. This maximizes your chances of multiple people (and the decision makers) in any given household seeing your ad more than once.

Direct Action

You can’t click a postcard. With digital ads users can click directly to your site to submit a home valuation, research your brand, or give you a call. Plus, we can report on results!

Instant Delivery 

It’s called snail mail for a reason. As soon as the status changes on the MLS for a home, our automated ads go live!

Dynamic Creative

You don’t have to design anything! Images are pulled from the MLS and combined with engaging text variations to highlight the home that sold (such as “Just sold on 123 Main Street” or “Just sold for $799k in Burlington”) and encourage users to click and find out their home value on your website.

Affordable Buy-In

You can start leveraging Magic Mailers for an all-in budget of $499/mo including ad spend and scale up from there depending on your inventory and goals. That budget can cover all your listings and will be distributed based on performance.

Interested in learning more about Magic Mailers or want to get started right away? Reach out!