Reading is hard. Watching a video is easy!
One of my themes for 2018 is that “reading is hard”. Why is YouTube the second largest search engine in the world? Because watching a video is easy.
Some people, like my 4-year-old, can’t read. Others simply prefer to watch their content, not read it.
Learn more about the pending voice search tsunami and the impact it will have on real estate in the video below.