Other Readings: Thinking about Search
A lot great articles about search lately. Not just search engine optimization, but the whole concept of what search is and how it can be used for engagement etc. Here are some that I’ve been reading:
People search for things in a context. They are somewhere in the universe and they need to know something. Ten years ago if we wanted to search for something we could use this fancy new thing called the internet and it was awesome. We logged in on our dial up modems and typed our questions. We used computers weighing at least eight pounds to interact with the data. The screens were maybe a foot wide or more. Increasingly, we’re out in the world and looking for something. We use devices weighing a few ounces. The screens are a few inches wide. We can’t type into them and a noisy real-world environment surrounds us. But we still want to search for something. “Mobile Search Engine Optimization” describes some of the different ways we use search on the go. We think and act differently when using mobile devices. Your search engine optimization that works so well on a desktop at your office, might not be reaching and engaging a customer who is standing within ten feet of your product or service. This is an emerging area of research so expect more in this vein. Want to get ready for a mobile search world? The future of the mobile web is available to you every weekend.
Lifestyle Real Estate Search
While Union Street Media customers have been using our One Click Real Estate Search technology to craft custom lifestyle real estate searches on their sites for some time, there are an increasing number of services and aggregators focusing on creating real estate searches that highlight more than just price and location. Joel Burslem gives a roundup of several, including the Onboard Infomatics Lifestyle Listings Engine (which looks pretty sweet).
How do people search for real estate?
Understanding what people type into search engines is very important to getting the reach you need for your site. It helps you put your site in front of people that may find your site relevant. There’s been a fair amount of chatter about “natural language search” vs the “old” checkbox-zip-code-how-many-bathrooms approach. The FBS Blog (quickly becoming one of my favorites, by the way) gives a quick take on natural language search and whether it applies to real estate.