In the last few weeks, we’ve had the privilege at Union Street Media of launching several new websites.

The Lynn Jackson Group, a Century 21 Jack office, located in Vergennes, VT, was looking for a new website provider that would be able to help them expand their market. Union Street Media had the right tools to do the job. The system allowed them to update listings and syndicate with Social Media sites with the added ability to create additional content pages on their website; a task that had previously taken up a lot of their time. The new website also allowed them to segment their MLS data, providing site visitors with recommended searches and more SEO authority.

The Lynn Jackson Group

Loon Mountain Real Estate Co.
Loon Mountain Real Estate Company, which is part of the Loon Mountain Ski Resort needed a website to increase awareness of their real estate listings. They choose Union Street Media because our platform would allow them to update and track their marketing and social media efforts. Their website needed to stand out and help them gain market share in a geographically competitive market. As a small office, they have a lot of responsibilities and need to make sure they are doing everything possible to generate leads and traffic. The new site has a user friendly layout that will help visitors browse both rentals and homes. The site also allows their team to build additional pages on the site focusing on new markets and towns that will help them boost SEO rankings and customer engagement.
Otter Creek Awnings is a Vermont-based company that specializes in the design and production of residential and commercial awning systems, custom closets, solar screens, and sunrooms. They approached Union Street to redesign their existing site because they wanted to focus on their customers.  The goal of new site was to “show not tell” prospective customers why they should work with Otter Creek Awnings. The new site design will distinguish between their services and allow customers to see a professional portfolio of their work. The site also allows them to upload testimonials and keep the site fresh with new content via a company blog. At the end of the day, their website differentiates them from their competitors.

Otter Creek Awnings

University of Vermont/Bored

UVM/Bored approached Union Street Media to upgrade their student events website. They wanted the site design to be modern and exciting, while still maintaining the /Bored brand. With years of educational website experience, we updated the main navigation to increase the efficiency with which students and other visitors could find information and events.  The new site platform will allow more flexibility in terms of ongoing updates to content, events and design.  Finally, /Bored knew that to truly modernize their web presence, they’d have to focus heavily on social media integration by allowing students to share, tweet and link events with their friends and also have access from mobile devices.

Graves Realty, which is part of Sugarbush Ski Resort didn’t have its own identity online. Union Street Media stepped in to help them develop a stand alone real estate website that would be easy to use and SEO friendly. While the two companies shared branding, the Graves website had to be easier to use and have a clear navigation to their listings. One important feature Graves liked was the ability to upload additional images and descriptions to their listings so they could really showcase what they had to offer. The new website also allows them to track performance and lead generation with business analytics.

 

Graves Realty

Sweeney & O’Connell Real Estate

When Sweeney & O’Connell asked Union Street Media to develop a new website, their goal was to create something that would be easier for both their employees and potential clients to use. The updated site gives them a fresh, modern look that makes it easier for clients to browse the MLS data and agent listings; creating recommended searches and town pages that will help them establish their market knowledge. They have also broken down the MLS by school district. The SEO-friendly nature of the Union Street Media platform will increase their search engine visibility and drive more traffic to the site.