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Design is an important element in website development. In the past the thought was to create animated, flash heavy websites that dazzled Internet searchers. Today, Internet Marketers say that flash websites daze and confuse consumers, whom have become more sophisticated at searching for websites, thanks to companies like Google. Website optimization is the key to doing online business in the 21st century, but that doesn’t mean that design has to suffer to rank number one.

Late last year I wrote about Understanding and Enjoying Your Analytics Data. The intention with that post was to try to bridge…