Introducing Our Brand Voice Architect
Most AI real estate copy these days reads the same because whichever tool you’re using (ChatGPT, Claude, etc.) knows nothing about who’s…
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Learn more about digital marketing, real estate trends, website design, product updates, and more with our in-house experts.
If you don’t ask for something in life, you’ll never get it
One of the lessons my entrepreneurial father taught me at an early age is that “If you don’t ask for something in…
Website Construction: Internet Marketing for Real Estate Agents
Design is an important element in website development. In the past the thought was to create animated, flash heavy websites that dazzled Internet searchers. Today, Internet Marketers say that flash websites daze and confuse consumers, whom have become more sophisticated at searching for websites, thanks to companies like Google. Website optimization is the key to doing online business in the 21st century, but that doesn’t mean that design has to suffer to rank number one.
NY Times Article: The Dirty Little Secret Of Search
How JC Penney Got In Trouble With Google NY Times writer David Segal wrote a great article about JC Penney attempt to…
Where’s My Leads? – Measuring Your Online SEO Effort
Late last year I wrote about Understanding and Enjoying Your Analytics Data. The intention with that post was to try to bridge…
Facebook Fan Pages for Real Estate
Facebook Fan Pages were used by businesses to interact with their customers online. This was the first time Facebook rolled out changes…