Brokerages and teams can now pair a website engineered for organic and AI search with the BoldTrail Smart CRM they already run—with leads and property engagement flowing between them automatically.
We’re so thrilled to announce our partnership with Inside Real Estate, the company behind BoldTrail, one of the most widely used platforms in residential real estate.
Union Street Media becomes BoldTrail’s preferred website partner for brokerages and teams seeking a premium, fully custom web presence, with website leads and property engagement flowing directly into BoldTrail’s AI-powered Smart CRM.
This partnership harnesses the best of both worlds for brokerages—a flexible, beautiful website built to rank in search and AI results and drive lead volume without losing the CRM their agents, pipeline, and automations depend on.
“Every brokerage we talk to knows their website is doing less than it should,” said Chris Badami, Director of Sales at Union Street Media. “What stops them is not the website. It is the fear of what breaks behind it. This partnership removes that. They keep BoldTrail, they keep their workflow, and they get a site built to be found—in Google and increasingly in AI search, where a growing share of buyers now start.”
“Our customers run their business on BoldTrail, and we are focused on making that ecosystem as strong as possible at every layer,” said Joe Skousen, CEO of Inside Real Estate. “Union Street Media has spent 27 years on real estate websites. Bringing that design and search expertise alongside our Smart CRM gives our customers a stronger front door without asking them to change how they work.”
Under the partnership, Union Street Media websites send new leads, follow-up inquiries, and ongoing property engagement into BoldTrail’s Smart CRM as it happens—including property views, saved favorites, showing requests, property searches, saved search alerts, recommended search views, page views, home value estimate requests, and shared listings. Lead source is classified as organic, paid, or direct, and the MLS ID and ZIP code of the listing a lead converted on are included so BoldTrail’s listing-based routing rules can act on them, matching to the appropriate agents without administrative work.
The result is a single view of each lead that combines contact details, communication history, and real-time behavior—allowing agents to prioritize follow-up based on what a lead is actually looking at.
The partnership supports three configurations: a brokerage’s top-level domain built by Union Street Media with agent and office subdomains remaining on BoldTrail; a brokerage domain plus all office sites built by Union Street Media for brand consistency; and standalone team sites that coexist with an agent’s existing BoldTrail subdomain.
To mark the launch, Union Street Media is offering BoldTrail customers a complimentary SEO and AI visibility report—a site-specific assessment of organic ranking, AI search visibility, and the highest-priority gaps affecting traffic. Reports can be requested here.
About Inside Real Estate
Inside Real Estate is a trusted technology partner to over 500,000 top brokerages, agents, and teams. Their branded portfolio, BoldTrail, includes the BoldTrail platform, BoldTrail BackOffice and BoldTrail Recruit, solutions that create a complete tech ecosystem for clients, and deliver seamless end-to-end operations, to scale success at any level.
