Real Estate SEO and AI Search Are the Same Engineering Problem
Behavior is shifting fast, and major portals are already building for a day when home search begins with a conversation, not a…
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QR Codes for Real Estate – Hype or Here to Stay?
Invented in Japan in 1994, QR codes are short for “quick response” and can be read by camera-ready smart phones with an…
Forced Registration and The Dark Arts of Real Estate Web Design
On this blog I have written often about giving your website visitors value, making your site the best resource for real estate…
Your Website in the Clouds – Does Your Content Reflect Your Goals?
The other day my wife was using Word Clouds as a teaching tool and it got me thinking about how it would…
Understand and Enjoy Your Analytics Data!
Just as Justin Timberlake brought ‘sexy back’, it’s my goal to try to do the same with your Analytics, or at least…
Online vs Offline Marketing? Measuring Their Value
As we know by now, measuring the ROI of offline marketing such as print advertising is tricky to say the least. Online…