Real Estate SEO and AI Search Are the Same Engineering Problem
Behavior is shifting fast, and major portals are already building for a day when home search begins with a conversation, not a…
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Top 10 Tips for a Realtor Online
I’m often asked by real estate clients, what they can do to drive traffic to their site to get more leads. It’s…
First Impressions of Google Analytics 5
As some of you may know by now, the new Google Analytics 5 user interface is upon us, all shiny and new.…
Unbounce My Heart – How to Tune Up Your Landing Pages
When looking at your Analytics data, it's important to look for pages that are causing visitors to bounce i.e. leave immediately and look for ways to tune them up so they support the rest of the site.
Green Homes – Business and SEO Opportunities
As part of the search engine business, I am particularly interested in what people are searching on for information on green home building and as I research this, I start to get a better idea of how popular it is becoming.
Why Having Your Friend’s Son or Son’s Friend Design Your New Real Estate Website is Not the Best Idea.
I have conversations with clients all the time that begin with "my friend/son/son's friend designed my website and I like the look of the homepage but I don't like the way it works with the MLS data and the navigation." This is a common problem for Realtors® because the specific requirements of real estate data mean that being a good web designer does not mean that someone can build a good real estate website.