Union Street Media’s director of web strategy, G. Dewald, will be a speaker at Inman News’ Blogger Connect event in New York City on January 7, 2009. The title of his talk is: “Getting it! Understand your Readers,” is sure to be lively. Dewald hopes to bring the same open, straightforward insights and practical tips on developing data-driven internet marketing strategies he shares on this blog to the panel. If there are specific online marketing topics you are hoping to discuss at Connect this year, be sure to let him know. Meanwhile, some reading to get you started:

• Get an overview of using analytics to listen to your customers.
• Listen to Google to learn how people are using mobile devices.
• Use existing research to learn how your customers are using social media online.
• Use your analytics keyword report to listen to your customers in their own words.