Focus On People, Not Just Purchase
As a local business, community outreach is a huge part of our company culture. We love getting involved and helping make a difference wherever we can. With time, this has proven to be an effective and meaningful way to build our local network. Here are some main reasons why:
People power your business.
When you’re too focused on the purchase, consumers will feel as if they can’t connect with you. If you aren’t focused on them, how are you ever going to understand them? Buying a home is one of the biggest purchases in a consumer’s life. If you want them to choose you, you need to prove that you are someone they can trust to enhance their life.
People are searching for value.
In real estate, you don’t have the luxury of a monopoly. In fact, chances are you currently work in a pretty crowded market. Don’t let yourself get lost in this noise. As I mentioned earlier: real estate is a consumer industry. It is run by people who, in turn, run on emotions. The ability to connect with these emotions is imperative. To do this, ask yourself a two things:
- Why should consumers care about my business?
- Why should consumers trust me?
When you’re able to establish your values as a business, connecting to your consumers starts to come a little more naturally.
People are out in the community.
Step away from your desk, your phone, your email and go out into the community. Actions speak louder than words. The more your business cares about the community, the more the community cares about your business. This means building a network of trust – organically.
Getting involved is easy.
Want to get involved but not sure where to start? VolunteerMatch is a great resource that helps match you to a cause in your area based your interests. Don’t have time to get involved? Donate! Helping others help their community is still a great way to get your name out there while still supporting local outreach. Check out what we’ve been doing in our community so far this year!
Help us help our community.
At the end of March, we will be participating in the 5th annual Spectrum Sleep Out. We will be joining other businesses around Chittenden County and sleeping outside for a night, alongside homeless and at-risk youth. Our team’s goal is to raise $5,000 to support Spectrum Youth and Family Services, an organization that empowers teenagers, young adults, and their families to make and sustain positive changes through prevention, intervention, and life skills services. How do you give back? Share your stories below!