Branding through customer service
During the Connect keynote Inman stood in front of a room packed with real estate professionals and advised them to call all of their past clients and ask if they need help with foreclosures. I thought that advice was bold, honest and probably difficult to do. But completely worth it from a branding perspective. If you’re a realtor and are interested in building a strong brand through excellent customer service read John Keith’s Boston Real Estate Blog: “Survey: Most consumers don’t understand foreclosure”.