Search engine optimization, SEO, can seem a little intimidating at first. Luckily, we’re here to help! Below you will find the 5 rules every SEO friendly website follows!
Easy to Read
Websites are for people, this means written content on your site needs to be legible, scannable, and understandable. Aesthetic design should not be put ahead of readability.
Easy to Navigate
In order for your website to perform well, it must be easy to navigate. This means that links need to be clearly distinguishable from non-linking text and images. Users expect certain things on every web page, this means making sure the main navigation and contact information is accessible from every page.
Easy to Find
Users aren’t coming to your site by accident, typically they have a specific piece of information they are looking for. So, use the data to inform what you should be linking to and from your homepage. User’s start to get annoyed and will leave your site if it’s taking 5 or more clicks to find the information they are looking for.
Consistency & Clarity
Use a consistent page architecture throughout your site and don’t overload pages with too much information. This is something both users and search engines value.
Page load times are crucial for SEO success. The longer it takes for a page to load on your site, the less likely a user is to stick around and convert.