3 Ways Realtors Should Leverage Technology
Posted By: Emily Coble
Content Marketing & SEO Manager
In today’s market, if you aren’t utilizing technology to it’s fullest potential you are two steps behind your competition. Below you will find 3 ways you can leverage technology to help you seal the deal with clients.
Automated Home Value
At Union Street Media we offer an Automated Home Value tool that allows users to get an idea of what their home might be worth based on a variety of factors including marketing conditions, home features, neighborhood, lot size, and more. While our tool provides users with an accurate estimate based on quantitative data, it does not negate the value of an in-person evaluation in which the Realtor can take into account qualitative factors like landscaping, views, and home condition. So, when a lead is captured from the Automated Home Value Tool, we encourage clients to reach out to these people to set up an in-home evaluation.
Drip Campaigns
Drip campaigns offer the ability to automate email follow up to your leads days, weeks, or months, in advance. This method of email marketing is a great way to update clients on new properties, obtain referrals, or provide market updates. Union Street Media now offers integration with MailChimp and Constant Contact, two of the World’s most popular email marketing services. Clients who take advantage of this integration can easily create and schedule email campaigns and their lead data is automatically synced with the email provider of choice.
Mobile Messaging
The average American adult spends about 4 hours per day on their smartphone, more than any other digital device. Mobile represents an excellent, informal opportunity for agents to connect with their clients on the medium they use the most. Consider sending a short text message or picture of a recently listed property to check in with clients. Mobile messaging is a great way to build rapport, especially with younger buyers.
2 thoughts on “3 Ways Realtors Should Leverage Technology”
Great tips! Technology is essential to running and efficient business. With all the things we have to do as real estate professionals, it’s important we leverage technology in as many aspects of our business as possible so that we can focus on the human elements.
This article is short but very helpful and informative! In any kind of business nowadays, people should be well-versed in technology. I agree with the effective use of mobile devices. Through mobile apps, agents can easily connect with clients via-email, private messages, push notification and more. There are some apps that offer price and property comparison to make the process much easier for both agent and client.
Cheers from The Legacy Team