Why is Search Engine Optimization, often referred to as just SEO, important? Your website, when born on the web, may not show on page one, day one. 

If your geographical location is a saturated market, your website is going to have an even tougher time being seen by the right target audience if it’s just left in its original basic state. It could be buried on page 2, 3, 4, 5, 6…. of the search results. Websites that have been around longer, developed more authority with the search engines over time, will be appearing in the search results above yours. The reason being, they have been scanned for quality control. This is also referred to as indexing. 

Here’s an example: 

Picture opening a filing cabinet filled with files and each file represents a website. Yours, when new, has the least impact at the beginning of its creation since it hasn’t been crawled by the search engines and detailed content hasn’t been added in yet. The search engines will eventually crawl your site if you do nothing. But time is money. You could be waiting up to 6 months or more. Do you really have time to wait? 

The reality is that your website (as thorough, beautiful and well designed as it may be) may be lacking in content and technical optimizations – that once implemented over time, increases the stability and strength of its performance on the web. Your website is a living breathing piece of real estate that you own; residing on the world wide web. 

In order to be sure that you have the authority in search engines to appear above your competition, you need the help of a team of specialists to optimize your website. By optimizing your site, we are adding in technical inclusions that help build focus to areas YOU want to drive focus to!

This is where SEO gets uniquely tailored to your service area and goals. Our team of experts will optimize your site for whatever neighborhoods, subcategories, types of homes, properties, amenities, and more you would like to drive traffic (and leads) for through written content and back-end optimizations such as meta tags, backlinking, and so much more to ensure you are reaching relevant users who are more likely to convert into leads. 

It’s up to YOU! 

Who do you want to bring in? Buyers? Sellers? Are you proud of your staging ability? Open houses? Come to us with your business goals and we will turn your SEO strategy into a magnet for the right website visitors. The way we do this is by developing special keyword lists that consist of short and long phrases and combinations. These keywords and phrases tie together the content we include in your site.

By having these in place, it increases your website’s chances of being shown in the search results when interested visitors type in search terms in your geo-targeted area. 

Keeping up with SEO is a long term investment strategy that yields the highest results. Why? Because you don’t want your local competition stealing website traffic that has the potential to convert into high-quality leads! 

Union Street Media has the best-in-class specialist team to implement high-level technical SEO. Since the rules and best practices change frequently, we are always staying up-to-date with all of these changes and ways to improve so search engines favor your website. 

Please reach out to us if you would like specific SEO recommendations to help grow your business.