Web 2.0, Social Networking, Blogging, and Real Estate
In a recent post I included a link to a pdf of Web 2.0 companies compiled by Jamie Glenn of Trulia. Tonight I came across a similar list at the vFlyer blog. We’re spending a lot of time at Union Street Media thinking about how to help our clients in the real estate industry leverage the new opportunities that are available online. This article at vFlyer does a great job of providing an overview of what’s out there and I highly recommend it as an introduction to all of this. One of the resources mentioned is a real estate social networking site called ActiveRain. Realtors can set up a free profile there, connect with other real estate professionals, create a blog, and join discussions. You can visit my profile at activerain.com/andyvota and Union Street Media founder Ted Adler’s at activerain.com/tedadler. There is a good overview of the site at activerain.com/action/default/welcome. One other bonus of being on ActiveRain is that the search engine pickup of the site is quite good — things posted there seem to show up on Google and other search engines very quickly. Another post of interest is at Inman.
Participation in all of this new social media (blogs, social networks, wikis etc.) is difficult to gauge but several recent attempts have been made to try and measure audience participation. The latest is Forrester’s new Social Technographics report – which came up with this fascinating segmentation.