We’re excited to announce a significant upgrade to our existing integration capabilities with the launch of our new and improved Follow Up Boss integration! 

Union Street Media has once again joined forces with Follow Up Boss, a leader in customer relationship management (CRM) systems, to bring a more powerful, feature-rich integration to the real estate industry. Building on the success of our previous integration, this latest version is meticulously crafted to bridge USM websites and the FUB CRM system even more seamlessly, ensuring unparalleled efficiency in lead management from the initial contact to the successful closing of deals.

And, we wanted to share some highlights with you! 

Key Features of our Follow Up Boss integration:

• Enhanced Activity Logging: Capture comprehensive data on buyer and seller lead activities, automatically sending this valuable information directly to FUB.
• Two-Way Integration: Effortlessly sync lead contact information, agent assignments, and more between USM and FUB for cohesive data management.
• Automated Tagging: Enable trigger-based automations in FUB with strategically sent tags, optimizing your follow-up strategies.
• Embedded App in FUB: Directly create USM saved searches within FUB, enhancing the efficiency of your lead targeting process.
• Event-Based Lead Data Transfer: Including essential interactions like lead creation, property favorites, search criteria, inquiries, and more.

Benefits of Integrating with Follow Up Boss:

• Streamlined Lead Management: Say goodbye to manual data entry and the risk of errors. The automatic transfer and updating of lead data ensure a smooth and reliable lead management process.
• Enhanced Lead Nurturing: Leverage detailed lead activity and preferences for targeted follow-up strategies, significantly improving lead engagement and conversion.
• Increased ROI: Maximize the value of leads generated through USM websites with more effective conversion strategies, directly impacting your bottom line.
• Customizability: Tailor the integration to meet your unique business needs, ensuring a perfect fit for every client.
• Comprehensive Data Capture: Track every interaction from initial website engagement to ongoing CRM activities, utilizing this data for strategic follow-ups and lead nurturing.

In the highly competitive and digital-centric real estate market, effectively capturing and nurturing online leads is more crucial than ever. Prospective buyers and sellers often start their journey online, and it’s essential for real estate professionals to not only capture these leads but to nurture them effectively until they are ready to convert. 

Our new Follow Up Boss integration meets this market need head-on, offering a seamless connection between your real estate company’s website and your CRM system! This ensures no lead is lost and every opportunity is maximized for engagement and conversion.