Here’s what realtors need to know about web design:
1. Prominent IDX search on home page
The majority of people visiting your website are there to search for homes. Having an integrated IDX search front and center on your homepage will keep visitors on your site because you are fulfilling their needs. Integrated IDX is also important because the more content on your site, the bigger the audience you can capture. An integrated IDX website allows your website to have thousands of pages indexed by Google, which is a huge SEO benefit.
2. Clear navigation bar (contact us)
“How can I contact you?” is a question every website visitor wants answered in 10 seconds, according to Neil Patel, the founder of Crazy Egg. Make it as easy as possible for people to contact your business because 64% of people want to see contact information on a vendor’s website’s home page, according to a study by KoMarketing.
3. Calls to actions/forms
The sole purpose of your website is to get more business, or at least it should be. Nothing increases contact form submissions or phone calls better than simple calls to action. There should be calls to actions throughout your website in your copy, content and imagery. Calls to action that website visitors actually click, like a free download or webinar signup, are fundamental in good website design and lead generation for real estate. Just be sure to make your content compelling because the download isn’t enough if your content isn’t worth reading.
Testimonials are worth having on your real estate website because they are one of the most effective ways to build trust and establish credibility. Make sure your testimonials are easy to find, putting the best ones on your homepage is a good practice. Consumers believe what other consumers have to say about a product or service much more than what you have to say about your business. With trust and credibility comes higher chances of a conversion.
5. High quality imagery (photo and video)
The old sentiment that content is king remains especially true on your website. Your website should capture your viewers attention within seconds; a highly effective way to do this is with stunning imagery. Keep in mind that placement of the imagery is just as important as the imagery itself, so place it strategically; for example, a header video or image before the scroll. Depending on the type of imagery, captions are also important. Kissmetrics found that captions under images are read 300% more on average than the body copy itself.