For real estate professionals, creating a relationship and addressing your client’s specific needs is at the core of the industry– finding unique listings, protecting their privacy, or helping them test out an asking price.

With these needs in mind, we’re thrilled to announce another product we’ve been working on, Private Listings!

Keep reading to discover more about our Private Listings feature!

What are Private Listings?

Private Listings, also known as “exclusive listings” remove your listings from your website’s search pages and search engine results, only allowing users with the direct link to log in to view the listing. With some specific property types like luxury, or for public figures, it keeps their information private. Private Listings can even be leveraged to highlight listings coming soon to the market.

What are the Benefits of Private Listings?

Create a Membership-like Experience

Offering Private Listings elevates your clients’ experience, making them feel like VIPs. With a curated selection, they enjoy streamlined access to your most premium properties—no sifting through the entire market required. In some cases, they’ll even receive an early preview, gaining access to listings that most buyers won’t see. You’ve become their trusted source for these sought-after properties, providing a unique experience they won’t find on larger platforms. Now, your website is where all the best options come together, putting you in control and giving your clients unparalleled access.

Help Sellers Test Out the Asking Price & Interest in Their Homes

Providing sellers with early feedback on their asking price from a select group of serious buyers builds trust and validates the home’s value in ways that go beyond a traditional CMA. This curated audience offers genuine insights into the home’s market appeal, helping gauge interest, and potentially refine the price point. Generating interest before a home officially hits the

market also signals its value, creating anticipation and urgency that benefits both seller and agent.

Restrict the Visibility of Specific Luxury Listings

Working in the luxury market means treating privacy with the utmost care. In today’s world, properties are often widely advertised and treated like any other listing—an approach that can feel impersonal or intrusive to high-end clients. Many sellers are also wary of showcasing every detail of their homes to the public. By offering Private Listings, you can create a secure, exclusive experience that respects their privacy and showcases handpicked listings just for them.

If you want to learn more about Private Listings, reach out to us today!