As new technology continues to shape the industry, we’re always looking for ways to give our clients a competitive edge online.

Keep reading to discover more about our Off-Market Properties feature! Or, reach out to us to talk about your specific business goals.

What are Off-Market Properties?

Off-Market Properties creates a permanent page on your website for every home in your market. This feature can help you stay ahead of your competition online by driving leads, increasing website traffic, and boosting search engine rankings.

What Are the Benefits of Off-Market Properties?

Attract Seller Leads & Build Trust
Homeowners looking to start their selling journey often begin by searching for their properties online to explore their estimated value. Since Off-Market Properties create address-specific pages for every property within a brokerage’s service area, your real estate website will appear in the search results for that address. This ultimately leads to valuable seller lead capture through forms such as your home valuation tool.

And, the benefits of Off-Market Properties go beyond online visibility. Imagine going into a listing presentation with your site already ranking on page 1 for a Google search of the house you are visiting. This immediately shows your value to the homeowners, who are more likely to trust their listing to an agent that guarantees online exposure.

Boost Website Traffic
With tens-of-thousands of more pages added to your real estate website through Off-Market Properties, you’ll significantly increase its visibility online. Because we add Off-Market Properties to our property detail view pages, users can search these pages through your website’s search bar. Our property detail pages include the address, a map, and the interior features available through local tax data, as well as CTA’s (calls to action) and town and demographic information. With all of this valuable information on these pages, you can not only drive more traffic to your site, you can keep users on longer, too.

Improve SEO
All real estate sites have a common problem. As listings come on and off the market, websites create pages for those listings and then subsequently remove them when the property goes under contract. Constantly having pages coming on and off your website can harm your site’s search engine optimization (SEO) by having too many 404 errors. Frequently changing pages with 404 errors in the mix also creates an inconsistent user experience. This could send signals to search engines like Google that your website doesn’t have overall good health, impacting your hard-earned SEO.

Our Off-Market Properties feature keeps all the properties in your service area on your website as permanent pages – and includes several indicators that a property is off the market such as the status, a map, and limited photos. With these permanent pages on your website, you can eliminate 404 errors, strengthen the user experience, and consistently rank for address-related searches, even when that property isn’t on the market.

Leverage as a Recruitment Tool
Your brokerage can also leverage Off-Market Properties as a tool for recruiting. Off-market properties’ high-ranking pages can attract more clients, setting your brokerage apart from competitors. Imagine your competitor’s agents Googling their own address and seeing their house rank on page 1 even though it’s not on the market. Offering this visibility to your agents can be a highly attractive recruiting tool, highlighting your investment in digital strategies and lead generation.

If you want to benefit the most from the SEO earned from Off-Market Properties, be the first to get them on your website! Reach out to learn more.