Storytelling is in our blood. Humans have told each other stories ever since we started scrawling on cave walls. Our history with stories shows; even now, stories are a fundamental part of our communication, and we learn best through sharing personal experiences with one another. Our physiology reflects this as well – our brains become more active while telling or listening to stories, allowing us to problem-solve and try on different solutions. 

Brands and companies also use storytelling to attract and engage audiences, and the real estate industry is no exception. Leveraging storytelling allows prospective clients to connect with agents on a more personal level.

Keep reading to learn more about telling stories with your real estate blog to attract and engage leads.

Draw from personal experience.

When you tell a story from personal experience, it often feels more genuine. After all, you’ve experienced it firsthand. Let’s say you’re a real estate agent who’s writing a blog post about how to paint the interior of your home. You might include a story like this:

“The first time I tried to paint my living room, I was in my early 20s. I made one of the biggest rookie mistakes and forgot to lay down plastic sheets to protect my carpet. Worst of all, I was using bright red paint.  As I was painting, my cat Lucy walked in, tipped the paint bucket over, and spilled the paint all over my white carpet. It looked like I was in the middle of a crime scene! Moral of the story: always use drop cloths when painting your home.” 

Keep it relevant.

Don’t tell a story just to tell a story. When you continuously add random personal facts to your blog, it might come across as a personal blog instead of a real estate blog. (You don’t want to come across like this kid.) When creating your content calendar and writing posts, make sure each story ties back to who you are and what you do. For example, if you’re a real estate agent in New Hampshire who’s writing a post about the Lake Winnipesaukee region, you don’t want to write like this: 

“Looking for a home in the Lake Winnipesaukee region? Look no further. The lake is home to a cozy group of neighbors who are very family-oriented. When I was a kid, my dad always took me out on his boat and we stayed out until dark. Ah, the good ol’ days…”

 Sure, the story has personal meaning to you, but it should also provide value to your readers. If you want to bring a personal story into a description of your town or region, think about what your readers are looking for in a community: good schools, local attractions, and a friendly community. Your Lake Winnipesaukee post could look something like this: 

“If you’re looking for a home in the Lake Winnipesaukee region that’s in a tight-knit community, look no further! All of the families in my neighborhood sit on the water together every weekend in the summer, a tradition that’s been going on for as long as I can remember –   the local high school principal still remembers my name almost 20 years after I graduated.”

 Your unique experience is what separates your stories from others! Your blog should depict a clear image of who you are and what your brand aims to do. 

What stories separate you from the rest? If you’re looking for more tips to elevate your digital presence for real estate, reach out!