Social media ads are image-based, providing a great way to get your brand noticed and your voice heard. Social media networks offer real estate agents an easy way to connect with potential leads while they use the site or app.
Facebook, Instagram, and others have come to dominate the online world not just because they have so many users, but because they are part of people’s everyday lives. Ads can appear in user’s news feeds as well as in other spots on the site or app. Users spend a large part of their day, on average, on social media sites, making social networks a great way to give your company’s ads wide exposure.
This, combined with the mass amount of data users provide to these companies, affords the ability to target your ads to the audiences that you define, so your money goes toward clicks from those most likely to work with you.