Search engine optimization (SEO) is the process of building authority with Google, and other search engines, over time. “Organic search” as it is often referred to does not rely on bids or payments to search engines in order to gain placements. Instead, SEO relies on a combination of real estate keyword targeting, content creation and website performance to improve rankings organically.
Gain visibility in search engines
through content optimization.
Paid Search / SEM
Bid on specific keywords
you want to rank for.
Paid search or pay-per-click marketing is used to get to your site, and specific landing pages, to the top of search engine results pages. By bidding on certain search terms and phrases relevant to your real estate website, you can attract high intent users at the moments when they need your services. Paid search, or search engine marketing (SEM) generates results fast and you only pay for your ad when someone clicks on it.
With paid search you have a great deal of control over the keywords you’re ranking for, the amount your bidding, text you’re using in your ad, which pages you’re sending traffic to, and many other settings.
Connect with users
through the power of voice.
Voice searches rely on a variety of structured information to relay the best results to their users from content to tags on your site. Our voice search optimization provides you an opportunity to focus on what your competitors are missing – which means that you are more likely to appear as the result for a voice search.