Retargeting, sometimes referred to as remarketing, is a digital marketing strategy that targets people who have previously visited your website. As your visitors spend time on other websites, they’ll be shown your ads. Retargeting keeps your business top-of-mind as users get closer to taking action.
Retargeting campaigns can also be list-based; in other words, you can upload a contact list including your known customers’ email addresses, and show ads to those specific people. As your site visitors or contacts spend time on other websites participating in the ad exchange, your ads will be shown on those sites.
Retargeting is an incredibly effective strategy for real estate because the sale cycle tends to be longer than other industries, like ecommerce. Your eye-catching ads make it nearly effortless for your pre-qualified prospects to come back and engage with you.