Are things slowing down this winter? Blogging is a good way to bring people to your site during the slow months, and keep them thinking about you until they are looking to buy/sell later in the year. Blogging will improve your overall SEO results, as well as increase visitors to your website. It’s also a great way to keep your social media active and to drive those users to your site.

Blogging allows you to show more of your office’s personality. Blog posts are a lot more casual than something like homepage content, so use that to your advantage and really showcase your authenticity and personality.

Home buyers no longer need your help to find listings and open houses – but they do need your help with market research, area knowledge, and legal advice. These are all great blog topics with potential for effective calls-to-action.

Sellers are looking for an agent who can effectively market their home, sell their home in a specific time frame, price the home competitively, find buyers, and fix the home to sell better. Use this data to your advantage on your blog! A post like “5 Tips for Selling Your Home Faster” is a great way to attract seller leads. Another great seller blog post is “10 Ways to Stage Your Home to Sell” – give them the tools to get started, but always remember to place a call-to-action to encourage them to reach out. For example: Call us today to learn more about how we can help you get your home open house ready!

We all know repeat business is extremely important, but how do we stay on the forefront of people’s mind for years, especially when sellers typically live in their home for 10 years? Become a resource – a place they go even when they aren’t buying or selling, in order to find home trends. Blog posts like “Renovations to Make with your Tax Refund” can be a great way to pull in people who aren’t necessarily buying or selling.

Blog posts are also a great way to strengthen your community connections. Blog posts about local businesses can help establish you as the go-to real estate agency in your area.

Some things to keep in mind –

  • Always ask for permission before posting information about your clients
  • Share your blog posts on all your social media channels
  • Include effective call-to-action that encourage readers to reach out
  • Blog posts don’t have to be super long
  • If someone comments on one of your posts, respond as soon as possible