Home – it’s more than just a physical address; it’s everything from the neighbor next door to the local coffee shop down the street. Real estate professionals know better than anyone that buyers aren’t just purchasing a house, they are purchasing an entire lifestyle. From the schools to the restaurants, the actual area that they choose can play a major role in their life.

This is why promoting local neighborhood information on your website is crucial. And if there is one thing that most buyers will focus on more than anything else, it is safety.

These days, safety is defined by so much more than just crime rates… it’s everything from financial stability to risk of natural disasters. To better understand what makes a place “safe” check out the recent report from WalletHub. According to this report, the ten safest states for 2016 are as follows:

  1. Vermont
  2. Massachusetts
  3. New Hampshire
  4. Rhode Island
  5. Maine
  6. Connecticut
  7. Minnesota
  8. Virginia
  9. Utah
  10. Iowa

Now you’re probably wondering what this report means for me? If your market is located in one of the states on that list, it’s time to capitalize on this information. If its not, start leveraging any other valuable information about your area. With safety concerns only growing every day, people are desperately looking to learn more about towns and neighborhoods before they are willing to call them “home”. And when it comes to their safety, people aren’t just looking for your opinion… they are going to want to see facts.

Luckily, there is are solutions that can help you promote your area, with minimal time and effort.

Integrated Local Market Data

We’ve partnered with Onboard Informatics, a trusted data provider, to bring local market data to our websites. Give your visitors the ability to search for current statistics for any towns in your market – including crime rate, school ratings, demographics and more. The data is reliable and frequently updated, ensuring that your buyers can access relevant neighborhood information at any point in their research process. The integrated data also provides additional SEO opportunities for your brand and website, helping to set you apart from your competitors and make it easier for prospective buyers to find you online.

Town Landing Pages

By building custom pages for the towns in your service area, you have additional opportunities to promote whatever information you choose – such as the local weather or different types of attractions for families. Because you get complete control over the content of these pages it’s a great way to illustrate the benefits of your towns as well as your local expertise.

An important part of being in real estate is understanding buyers wants and needs. Promoting safety is just one of the many ways that you can help attract more visitors to your website. By combining these two features, your buyers can receive the information that they are looking for to feel a little safer.