2025 was a turning point for real estate marketing.

AI reshaped search behavior, competition intensified across paid channels, and attention became harder to earn than ever. In response, our marketing team doubled down on what matters most: automation, efficiency, and systems that compound over time.

Here’s what that looked like in action:

2025 By the Numbers

• Marketing clients saw 4–5× growth in organic leads and conversions.
  $2.78M saved on hyperlocal impressions vs traditional physical mailers**
• Saved our clients more than $7M in ad dollars by delivering clicks and conversions at a fraction of typical real-estate paid media costs.
• 96,000+ real-time listing ads launched, generating 83.4M impressions across Google, Meta, and Magic Mailers
• 200+ hours of continuing education completed to prepare for an unprecedented AI-driven marketing landscape

New Releases That Changed the Game

1. SmartMarket Search (Powered by MarketTrends)

This isn’t normal Google search. It’s search built for neighborhoods.

Most real estate search ads fight over the same broad keywords, drive up costs, and attract low-intent clicks. SmartMarket Search does the opposite — it targets real buyer and seller demand at the city and neighborhood level, where intent is strongest.

• 3× higher engagement than typical search ads
• 2–3× higher conversion efficiency than traditional broad real estate search ads
• Stronger visibility where intent is highest: SmartMarket ads show up at the top of hyperlocal searches, capturing attention before buyers and sellers scroll.
  Faster entry into new markets: SmartMarket drives leads in new cities and neighborhoods without needing prior presence or long ramp-up time.

SmartMarket Search replaces generic keyword ads with hyperlocal intent targeting — fewer wasted clicks, stronger leads, and better visibility exactly where buyers and sellers are searching.

For many clients, this became the best-performing search strategy they ran all year.

2. Magic Mailers

Digital “Just Sold / Just Listed / Just Changed” Postcards

Magic Mailers brought traditional real-estate postcards into the digital era.

• Automatically generated from MLS status changes
• Hyperlocal targeting down to miles or even feet around a specific property
• Delivered across premium sites like Redfin, Yahoo News, and CNN
• Followed users across multiple sites instead of relying on a single physical touch

2025 Results

• 56M hyperlocal impressions delivered
• ~$0.50 CPM, compared to ~$50 per 1,000 physical postcards
• ~$2.78M saved for clients versus traditional postcard mailers at the same volume

3. Digital Out-of-Home (DOOH)

Our DOOH program brought real estate advertising into the physical world.

• Ads placed on digital billboards, elevator screens, urban panels, and other high-traffic public displays
• Reached audiences when they weren’t actively using personal devices
• Positioned brokerages as innovators in a channel still rarely used in real estate
• Supported brand awareness, agent recruitment, and market expansion

2025 Results

• 1.14M estimated impressions
• $8.13 CPM, competitive with a single traditional billboard placement, with more flexible and dynamic placements.

The Bottom Line

2025 proved that real estate marketing no longer rewards volume alone—it rewards precision, intelligence, and systems built to adapt. The agents, teams, and brokerages that won weren’t the ones spending more; they were the ones leveraging smarter technology, hyperlocal intent, and automation that runs around the clock.

By combining AI-driven strategy with real-world execution, we helped our clients capture attention where it mattered most, reduce spend, and build momentum that compounds over time. As we move forward, one thing is clear: the future of real estate marketing belongs to those who invest in scalable, data-backed systems today.