As digital marketing becomes more competitive, it’s important to have an omnichannel approach to ensure you and your brand stand out. A unique way to set your brand apart is by utilizing the streaming platform YouTube.  

Youtube is one of the most highly viewed streaming platforms, with more than 30 million active users each day and more than two billion each month. While most might think that YouTube isn’t right for them, not only is it one of the biggest, most widely used platforms, it is second only to its parent company, Google, as the second most popular search engine in the world. In order to succeed, it becomes increasingly important to know your audience and come up with a targeting plan. Who do you want to reach? Where are the people you want to reach? Marketing on YouTube is like any other social platform. You want to start by defining your goals. Come up with specific targets that you want to achieve from the videos, such as:

Engagement, reach, subscriber numbers, clicks, or traffic. Like the other social platforms, consistency and timing are key. Posting the right content at the right time will help you to reach more people. Similar to search engine optimization, YouTube utilizes keywords and tags in order to bring your video in front of a relevant audience. 

Video marketing is one of the best-performing forms of content in terms of engagement. If you find that one video performs particularly well, repurpose it. Use it across several channels, including social media, your website landing pages, or take a clip and create a video ad from it. We’ve put together a short video to help you upload your first video to your YouTube channel. Check it out below!