At Union Street Media, we’ve always believed your marketing should work harder for you. That’s why we’re excited to introduce our latest innovation: SmartMarket, powered by MarketTrends –  a first-of-its-kind enhancement to Google Search campaigns that brings real-time market data and automation to the forefront of your advertising strategy for real estate.

From Broad to Brilliantly Specific

Google Search ads have long been one of the most effective lead drivers in digital marketing. And, until now, it’s been challenging to balance broad appeal with hyper-local targeting, especially when inventory shifts quickly.

Smarter Ads for Smarter Results

With SmartMarket, we can dynamically target the most high-intent, relevant search queries only when there’s actual inventory and data to support it. For example, your ads can evolve from a generic “Burlington homes for sale” to a highly specific “2 New North End homes just listed today, starting from $489k” – but only when there’s a home available in that neighborhood.

This means:

• Higher engagement from users
• Lower bounce rates
• Stronger ad rank and more efficient spend

Real-Time Automation That Works Smarter

What makes SmartMarket different? Automation backed by market data that’s refreshed daily. And, we’re the only ones doing it in real estate marketing today!

Our system doesn’t just turn ads on or off based on inventory. It uses intelligent rules to assess real-time market conditions, opening up entirely new ad opportunities – from buyer searches to high-performing seller campaigns.

For instance, a neighborhood is consistently seeing sale prices exceed list prices. SmartMarket can automatically trigger an ad like:

“Homes in the New North End are selling above asking. What’s yours worth?”

This level of nuance is impossible to manage manually, and until now, inaccessible even with most automation tools.

Better Performance. Better Experience.

With SmartMarket, everything from your ad copy to your keyword strategy becomes:

• More engaging – “View homes in Burlington” becomes “1 New North End home listed today”
• More efficient – Only target what matters when it matters
• More relevant – Consistently updated keywords and ad content improve Quality Score and reduce wasted spend
• More user-friendly – Send visitors directly to listings that match their query every time

Smarter Search Starts Here

SmartMarket is the future of real estate advertising, blending powerful data, hyperlocal focus, and real-time automation into a seamless solution that helps you win on search. Whether you’re looking to boost buyer leads, attract more sellers, or capture new demand in an emerging market, SmartMarket is designed to do the heavy lifting and deliver better results.

SmartMarket Advertising is just one part of our MarketTrends product suite – you can learn more about our new MarketTrends here. Or, reach out to get started with SmartMarket powered by MarketTrends today.