J Barrett & Company
J Barrett & Company
J. Barrett & Company is the leading real estate firm serving Massachusetts’ North Shore and its surrounding communities. J. Barrett & Company was referred to Union Street Media almost six years ago by another real estate firm. J. Barrett & Company had previously gone independent to have more control over their marketing and technology decisions. They had chosen to work with another real estate web platform provider and were disappointed with their experience. J Barrett’s goals with switching providers were to get better service, have the ability to make changes on and influence the direction of their website, and establish a collaborative partnership built on a holistic marketing approach. Union Street Media met their needs, and more.
Union Street Media and J. Barrett & Company have worked closely together to develop a digital presence that equals J. Barrett’s reputation, and exceeds the team’s high expectations. Union Street Media has been a strategic advisor, helping J Barrett & Company grow their business and open new offices, in addition to working with their agents to increase the impact of their marketing and coach them on their marketing strategy. Last year, they designed and launched a completely new website to evolve their brand further, focusing on an elegant and approachable aesthetic, and appealing to first-time buyers as much as their high-end clientele. In addition, they wanted to increase appeal among potential and current agents. Website features and individual page designs were carefully curated to highlight premier properties, such as estate, waterfront, equestrian, and new construction listings, showcase exclusive developments, spotlight client testimonials, agent stories, and the impact of their market expertise, and increase leads. A bright and light look and feel was balanced with high impact visuals and content for each town, neighborhood, and priority developments. In addition,
Marketing support continued before and after the launch of the new website, with advertising focused on new developments and top towns, and advanced technical SEO work happening behind-the-scenes to ensure the new website would rank even better than the last. And in the immediate weeks after launch, results have far exceeded expectations, with new website visitors from organic search results up 117% year over year and leads up 42%.