GreyBeard Realty

Asheville, North Carolina

Originally founded by Chip Craig in 1999, GreyBeard Realty is committed to superior client service and extensive knowledge of western North Carolina. Although they manage over 200 local cabin rentals throughout Asheville, Black Mountain and Montreat, they are also well-known for residential and land transactions in the area. Their team consists of passionate, hardworking real estate professionals with a genuine passion for their local real estate market.

Having started as a rental management company, Chip’s goal was to grow GreyBeard’s online real estate business to be able to reach customers who were searching from out of state locations or weren’t familiar with his brand name. Hoping to grow their lead generation and encourage visitor engagement, GreyBeard was looking for a website that could achieve the following goals:

  • Optimize SEO performance
  • Promote local knowledge and regional expertise, especially concerning rentals
  • Create consistent navigability throughout the site to improve overall user experience
  • Increase their placement in local search engine results pages for targeted keywords
  • Advance their online authority and web presence

By providing GreyBeard with a sophisticated layout – filled with local keywords and search engine friendly functionality – they were able to grow their online presence, thanks to the following solutions:

  • Mobile-friendly site designed that connects with clients across multiple mobile devices
  • Advanced property search tools that allow users to search for any type of property
  • User accounts that allow prospective clients to save favorite properties
  • Daily new listing notifications sent to prospective clients via email about saved properties
  • On-domain, fully optimized blog to expand online influence and increase web authority
  • Optimized neighborhood and content pages to increase search engine visibility
“Union Street Media's digital marketing work is unmatched. My site has seen a huge increase in traffic and leads. Increasing our online presence has helped get our name out to customers who normally wouldn’t have found us.”
Chip Craig
Broker/Owner GreyBeard Realty