CENTURY 21 North Homes
CENTURY 21 North Homes
CENTURY 21 North Homes, located in the Pacific Northwest, is one of the largest CENTURY 21 brokerages in the country. Locally owned for almost sixty years, CENTURY 21 North Homes is well respected by everyone from locals to their global network of partners and affiliates with whom they work frequently on seamless relocations. CENTURY 21 North Homes approached Union Street Media because their website provider was shutting down their website, and right as they were in the process of acquiring two other CENTURY 21 offices. At the time, the CENTURY 21 North Homes team knew they needed an expanded digital presence to match their expanded physical presence, and while budget was a concern, the transition to the new website, both from their old site and the two new office’s sites, had to go smoothly.
CENTURY 21 North Homes was attracted to Union Street Media because of their strong track record partnering with CENTURY 21 firms to strengthen their online presence and grow their business. Their primary goals, in addition to ensuring a smooth transition to the new website, were to build the most user-friendly website, which their customers could and would regularly use, and to increase buyer leads while achieving a positive return on their investment. Union Street Media recommended approaching their new website from a visual and lifestyle first perspective, while emphasizing simplicity through clear navigation, calls to action, and expanded search options. Lifestyle and property-specific searches were essential for buyers who weren’t sure where they wanted to, or could, live, and to balance varying levels of competition across the markets CENTURY 21 North Homes serves. Beyond the ease of use, the website also had to be search engine friendly, earning top ranking to strengthen CENTURY 21 North Homes’ name recognition in the greater Puget Sound area and establish it in the new markets into which they were expanding.
Eighteen months later, the website and supporting digital marketing strategy have exceeded all expectations. From the detailed technical SEO work behind transitioning from their old website and merging the acquired companies’ websites into theirs to their ongoing search engine optimization, local content development, and paid search advertising, CENTURY 21 North Homes’ online presence has attracted wide acclaim, and results. Performance has been phenomenal across all indicators, from traffic to leads, and to top it all off, REAL Trends awarded the new https://www.century21northhomes.com/ Best Mobile as part of the 2020 Website Rankings.