Barrett Sotheby’s International Realty

Barrett Sotheby's International Realty

Barrett Sotheby’s International Realty had already been working with Union Street Media on their website and digital marketing strategy for several years when in 2019, they approached the Union Street Media team with an ambitious goal: build a seamless system that would ensure their leads would get to the right agents, with industry-leading tools to nurture them, and they could close more business. Union Street Media recommended they talk to best in class technology providers MoxiWorks and Brytecore, and the Barrett Sotheby’s International Realty team loved what they saw. After getting their agents up and running using Brytecore and MoxiWorks’ suite of tools, the Barrett SIR team worked with Union Street Media to design and launch a brand new website, supported by a robust digital marketing strategy including search engine optimization, paid search advertising, Facebook and Instagram advertising, display advertising on popular websites, and retargeting of past visitors, clients, and leads.

Through the new website and expanded digital strategy, Union Street Media and Barrett Sotheby’s International Realty developed new ways to showcase their communities, exclusive listings, and local knowledge online. They elevated how they talk about their services, including their award-winning relocation services, and they took a visual-first approach to the website aesthetics, focusing heavily on video and property display while also ensuring the site met the team’s high-performance standards. The result is a beauty to behold. And industry leaders agreed. In October 2020, REAL Trends awarded the new Best Design as part of the 2020 Website Rankings.

Barrett Sotheby’s International Realty - and Laurie Cadigan’s leadership - have received wide acclaim from their agents, their clients, the companies they’ve acquired, and industry leaders. Cadigan is a visionary who long ago realized the importance of embracing digital and of owning her own leads. In addition to the recognition they’ve received, their performance has exceeded all expectations. They attracted more than 100,000 visitors in the first two months after launching their new website, 32% more than the same time last year. And in the last eighteen months since embarking on their mission to deliver best-in-class solutions to their agents and clients, their growth has been even bigger. Leads have increased by 257%. They’ve expanded into new markets. And they’re eagerly looking ahead to the coming year, poised to be their best ever. Best of all, they are completely lead independent, having reinvested what they were spending on portals and pay-per-lead platforms back into their own technology and digital marketing.

Brokerage Size

175 Agents and 7 Offices

Client Location

MetroWest and Greater Boston, MA

Type of Real Estate

Residential, Luxury, Land