Buyers and sellers rely on the local expertise of a Realtor. A big part of that includes knowing and sharing neighborhood insights. This can include anything from which town has the best schools to which neighborhood matches their lifestyle. The problem is, gathering all that information and creating a user-friendly format has never been quick or easy. Until now. We’ve partnered with Onboard Informatics to bring industry leading data to our platform. Through this partnership, we have the opportunity to change the way buyers find you in search engines and how you position yourself as an expert.

Help buyers research

Buyers are researching markets online before contacting you, and their searches are sending them to websites like Zillow, and Realtor.com. According to Inman, “neighborhoods” is almost always one of the top five most frequently searched terms – right after “homes for sale” and “real estate.” Realtors can compete with consumer portals, and develop a competitive advantage in their local market with the help of Union Street Media. Our ability to provide high level data that is frequently updated will attract searching engines and improve the ranking and visibility of your website. The simple, accessible data will also improve engagement with website visitors – keeping them on your site while positioning yourself as a local expert.

Relevant data, without the hassle.

In addition to market data on listing views, we’ve also created a market report that allows a site visitor to generate a user-friendly brief on a town or zip code. This report displays extensive community criteria, including:

  • Education: includes local school information such as type of school, overall rating from parents, test score ratings, grade levels available, and more.
  • Demographics: include age breakdowns, population change, number of households, number of households with children, and more.
  • Points of Interest: includes a map of the area that labels the type of attraction, it’s average commute time via car, bike, feet, and more.

OBI_markettool3 …and much more. The best part? The integrated data feed automatically updates, so you never have to worry about keeping up with the any of the content.

Stay competitive, Be an expert.

Our partnership with OnBoard Informatics allows us to provide a superior user experience and a tool that will boost your website and brand. The integrated data provides additional SEO opportunities to set you apart from your competitors and compete with larger brand sites for local market dominance.

To learn more about our new Market Data options contact us today.