KOC Survey: Local Leads - Union Street Media

Company Name*

Website*

Point of Contact*

First Last

Phone*

Email*

Additional Point of Contact

First Last

Phone

Email

Organic SEO Specific Questions

Please provide insights for our content team as they work on your website to enhance your SEO and landing page performance.

What areas do you primarily sell in, are there areas you would like to grow into?

If there are additional locations you can't fit in the spaces provided, we can certainly review on our call. This list can also change over time, we can continue to expand upon this list as we continue with your strategy.

If you work with any specific builders or in any specific subdivisions please list them below.

Property types you’d like to rank for in search

These property types are things you don't necessarily want to pay for visibility on but are part of your current strategy.

What additional property types would you like us to focus on organically?

Do you focus on specific lifestyles or specific property features

(fenced yards, garages, pools, close to golf courses, in town vs more rural)?

Yes
No
I'm not sure

What specific lifestyles or property features do you focus on or would you like to focus on?

(new construction, fenced yard, homes with garages, owned waterfront, garages, pools, etc).

What do you define as "luxury properties"*

What water bodies should we focus on?*

What do you define as new construction?*

Do you have any specific or unique programs you run such as Veteran specific programs, instant offer programs, home staging, etc.?

Yes
No

What programs do you currently run that we can help you promote

Let us know if there is anything else not included in our questions above that you want to make sure we are aware of for your digital marketing strategy?

Paid Media Specific Questions

Overall media spend and keyword research will determine final recommendations, which will be shared after our kickoff call. Keep in mind the questions below pertain to your paid media strategy only. Please review our organic SEO section to provide us with a more comprehensive understanding of your goals.

Which 3-5 towns, neighborhoods or lakes are a top priority to include as campaigns?*

Keep in mind this is only for campaigns and may not include all towns you service or are interested in building organic presence for.

What property types would you like us to focus on for campaigns?

What additional property types would you like us to focus on for advertising?

Where is the audience that you'd like to show ads to?

If you have specific locations in mind, we will confirm those locations during our kick off call.

Local
Out of State

Is there anything else that you’d like us to know or to consider focusing on?

(e.g., commercial, rentals, focus on second homes - waterfront? ski properties?)

Yes
No

Please explain:

(e.g., commercial, rentals, focus on second homes - waterfront? ski properties?)

Do you have specific images you’d like to use in your display ads?

(If you select yes, you will be prompted to upload your images to this form).

Yes, I have my own images
No, please have your designers select stock photos
I will follow up with images

Images to be used for ads.

To send multiple photos please upload them together as a zipped or compressed folder.

Max. file size: 50 MB.

Do you have an idea of what your media spend budget will be?

(We will provide recommendations post-call based on our conversation. If you have a range in mind, please note it here so we can take that into consideration in our initial research)

Name

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Local Leads Kick-Off Call Survey

Organic SEO Specific Questions

Paid Media Specific Questions

Local Leads
Kick-Off Call Survey