There have been a number of conversations in the real estate industry over the past couple of months about ADA compliance.  Union Street Media believes in the importance of developing and maintaining an accessible experience for all users.  If everyone is able to access your site and find the information they are looking for in a manner that best fits their needs, they are more likely to do business with you.

We are proud that our sites adhere to the laws and guidelines of ADA.  Our websites are currently ADA accessible and we are continuing to develop our software with ADA rules and regulations in mind.  Our most recently designed sites, at launch, score 94 out of a possible 100 for Google’s Lighthouse Accessibility Audit Tool.

Recently, during Q2 2020, we completed a platform audit specific to ADA. As a result, accessibility updates were made to our platform to improve how we present information and to improve our user experience for all. 

Here is an outline of updates that were made to our platform: 

Alternative Text

  • Images dynamically pulled in from the MLS now have populated alt tags
  • All links have accessible / descriptive text


  • Our websites are navigable by keyboards
  • All form inputs have titles


  • All videos have a title attribute and alt text

Section Headings

  • Header tags are used correctly, per HTML standards
  • There are not empty headers on our websites

We recently hosted a webinar called “A Guide to ADA Compliance for Real Estate Websites”  If you weren’t able to attend, you can see it here: 

We know there are a lot of questions about ADA compliance for real estate websites.  If you are looking for answers, please contact us.  We are happy to discuss them with you! Subscribe to our YouTube channel so you can stay up-to-date on all things real estate digital marketing.