Growth isn’t just about generating more leads—it’s about scaling intelligently without sacrificing efficiency. As competition intensifies and digital channels evolve, the brokerages, teams, and agents pulling ahead are those using coordinated, data-backed systems rather than isolated tactics. 

That’s exactly where our digital marketing memberships come in.

Explosive Growth Without Efficiency Loss (Year-over-Year Changes)

• +335% increase in lead volume
• +406% increase in conversions
• Cost per lead remained stable at scale
• Massive lead volume increases achieved without proportional budget increases

Our digital marketing clients didn’t just grow faster, they grew smarter.

Marketing Clients vs Website-Only Clients

Clients enrolled in one of our marketing memberships consistently outperformed website-only clients in both scale and efficiency.

At a Glance:

Digital Marketing Membership Clients

• Generate 3–6× more leads
• Achieve ~30–50% lower cost per lead
• Grow across organic, paid, display, and brand-driven channels
• Benefit from systems that compound over time, not one-off tactics

Website-Only Clients

• Typically cap out lead growth much sooner than marketing clients
• CPL trends higher as competition increases without active campaign support
• Primarily rely on organic traffic and single-channel efforts
  Growth is more linear, tied closely to market conditions and timing

Marketing Membership Performance Highlights

Clients on our Gold, Platinum, and Diamond memberships saw the most consistent and scalable success:

• 2–6× more leads vs non-marketing or lower-tier clients
• Held or reduced CPL while scaling volume
• Thousands of leads annually
• Operated comfortably at enterprise-level volume
• Benefited from coordinated SEO, paid media, automation, and awareness campaigns.

Metrics remove the top and bottom 10% of outliers across anonymized data.

Paid Advertising Performance

Google Ads: Efficiency at Scale

• Clicks up 221%
• Conversions up 625%
• Investment up 121%
• CPC down 31% to $1.12
• Cost per conversion down 70% to $5.30
• Conversion rate more than doubled to 21.2%

Automation, listing-driven ads, and predictive bidding enabled 64.1M+ optimizations, stretching budgets far beyond industry norms.

Meta Ads: More Engagement, Lower Costs

• 5.16% CTR, far above typical real-estate benchmarks
• CPC and CPM were well below market averages
• ~$30 cost per conversion, competitive and efficient
• ~$70K saved on conversions vs industry average costs

Organic (SEO / GEO): Compounding Growth

• 4–5× growth in organic leads and conversions for marketing clients with SEO
• Organic search remained the largest and most stable traffic source
• Organic sessions up 21% YoY
• Nearly half of all site traffic is driven by organic search

Even as AI reshaped search behavior, high-quality, localized, intent-driven content continued to perform.

The Takeaway

2025 proved one thing clearly:

Marketing memberships don’t just improve results – they unlock scale.

Clients running coordinated SEO, paid media, automation, and awareness systems generated more leads, held costs steady, and grew across more channels than those relying on one-off tactics.

And we’re just getting started.