When we introduced SmartMarket powered by MarketTrends, we promised a first-of-its-kind innovation in real estate advertising: smarter automation, powered by real-time market data. Now, the early results are in, and they’re even stronger than we imagined.

Early Data. Big Impact.

From our first group of SmartMarket testers, performance gains have been clear and consistent:

• Lower Costs, More Clicks – In Month 1, cost-per-click (CPC) dropped 20%, and by Month 2, CPCs dropped an additional 24%. That means the average client is getting significantly more clicks without increasing budget, in many cases thousands more opportunities to connect with buyers and sellers.
• More Visibility, Better Targeting – Ads are showing up more often, winning more bids, and capturing impression share in more searches, including unique, niche neighborhoods that update in real time as inventory shifts.
• Higher Engagement, Not Just More Impressions – Even though ads are running more often, clickthrough rates are up, with 26% higher CTRs in Month 1 alone, and that upward trend is continuing into Month 2.
• Real-World Lead Improvements  – Testers saw an average of 33% more calls from ads, 50% more overall leads, and a staggering 52% increase in leads from ad traffic by Month 2.

Breaking the Trend of “New Campaign Dips”

Typically, new ad campaigns experience a dip in performance during the first month as Google’s system optimizes. SmartMarket flipped that script and delivered immediate improvements in both CPC and CTR. By Month 2, the payoff only grew stronger.

Smart Today. Smarter Tomorrow.

And remember, this is early data from early testers. As SmartMarket continues to learn, refine, and expand, we expect results to get even better from here.

SmartMarket isn’t just about more ads. It’s about better ads: hyperlocal, customized, and designed to win when it matters most. This is the future of real estate search advertising, and it’s already changing the game.

If you want to activate SmartMarket, reach out to us today to get started!