Real estate agent recruiting and retention continues to be a hot topic in the real estate world. Many real estate companies rank this as being the number one challenge they face in trying to grow their businesses. And, part of what makes this so challenging is the fact that there isn’t one single solution, as people and companies are all unique. However, there are digital marketing strategies you can use to develop an agent recruiting and retention strategy that engages your team and attracts new members.

Read on for the top five ways to attract and retain new agents online. Keep in mind that since the best agent recruiting and retention strategies involve growing your team’s bottom line, this is just the beginning.

1. Leverage social media
2. Have high-quality content on your careers page
3. Invest in good technology 
4. Utilize testimonials and case studies 
5. Build your brand online 

It’s important to note that, though some strategies overlap, agent recruiting and retention marketing can and should have a dedicated set of strategies in flight to ensure that you get the most out of your marketing efforts. Keep reading to learn about the digital strategies you can use to recruit new agents and retain agents already working for you. 

1. Leverage social media

Social media for real estate plays a key role in the industry — from attracting leads to building a brand.  And, because a social strategy offers a ton of opportunity for visibility, connection, and engagement, recruiting and retaining agents is also a possibility! Sharing posts that spotlight an agent, feature their accomplishments, welcome them to the team, or celebrate an anniversary is a great way to demonstrate that you’re agent-focused and invested in them. Plus, it could inspire the rest of your team with goals to work toward.

Posting on social media can also be an effective recruiting strategy, as you’re sharing a lot about who you are and what your company cares about — things that people value when choosing a place to work. By posting behind the scenes looks at team-bonding activities, awards, and success stories, not only are you building credibility, but you’re also conveying your company’s culture.

2. Have high-quality content on your careers page

Having a real estate website with clear and engaging content that’s optimized for search engines and people is a must. By doing so you’ll gain visibility online for people searching for real estate careers and information and stand out better. You can also post an “about us” video, showcasing who you are, what your team is like, what you value, and more, so people can better determine if your company is right for them. 

Plus, your current team can use any video or creative media on your careers or about us page to post on their social channels. Doing so will encourage engagement with their sphere and help you get in front of more people who might want to work with you — especially if it’s a video.

3. Invest in good technology

It’s no secret that managing the recruiting process takes a lot of effort. From keeping track of applications, interviews, offers, paperwork, and more, having a good CRM can alleviate some of that stress. Plus, when you can spend less time organizing and performing administrative recruiting tasks, you can be available to grow your company in other areas.

Similarly, managing leads takes a lot of time and energy for real estate agents. Implementing a lead management system will help you and your agents focus their time to keep in touch with contacts and leads, resulting in more time to generate even more leads and be available for current clients.

4. Utilize testimonials and case studies 

As mentioned previously, sharing out testimonials or case studies is are a great way to build credibility and demonstrate your company culture. For recruiting purposes, it gives potential team members an insight into what people are saying about you and your company, how you do business, and what working at your company would be like. 

And for team members, providing them with a testimonial or case study of a client’s success they had not only gives them collateral to share on their website or social channels, but can encourage, inspire, and remind them why they do what they do.

5. Build your brand online

People spend a lot of time online and take into consideration how companies and brands are represented. Creating a well-rounded brand identity online includes demonstrating how you communicate, your company’s personality and mission, what your company values, and expectations between you and your customers. When building your brand online, keep in mind that potential team members will come across you in their searches online. Specifically, think about your company’s personality, logo, look and feel of your website, and high-quality content.

Also, building your brand and creating a good reputation online can strengthen your team member’s credibility and help attract leads.

Though agent retention and recruiting isn’t a one strategy fits all, figuring out what works best for you and your company is key. At the end of the day, gaining more visibility online, clearly showing your company’s culture, and how you will continue to support your agents is a key way to attract agents. As for retaining your team, continuously providing them with the support they need to attract, manage their leads, and grow as agents will go a long way.

Curious about digital strategies to recruit and retain top real estate agents? Connect with us today to discuss your recruiting goals.