The State of Real Estate on the Web
In between reading exciting espionage thrillers and inspirational sporting biographies, I like to keep myself honest with a little online real estate…
In between reading exciting espionage thrillers and inspirational sporting biographies, I like to keep myself honest with a little online real estate…
I’m often asked by real estate clients, what they can do to drive traffic to their site to get more leads. It’s…
As part of the search engine business, I am particularly interested in what people are searching on for information on green home building and as I research this, I start to get a better idea of how popular it is becoming.
I have conversations with clients all the time that begin with "my friend/son/son's friend designed my website and I like the look of the homepage but I don't like the way it works with the MLS data and the navigation." This is a common problem for Realtors® because the specific requirements of real estate data mean that being a good web designer does not mean that someone can build a good real estate website.
Design is an important element in website development. In the past the thought was to create animated, flash heavy websites that dazzled Internet searchers. Today, Internet Marketers say that flash websites daze and confuse consumers, whom have become more sophisticated at searching for websites, thanks to companies like Google. Website optimization is the key to doing online business in the 21st century, but that doesn’t mean that design has to suffer to rank number one.