The Rise of Machine Learning in Real Estate
Machine Learning is a field of computer science where computers learn from data without being explicitly programmed to do so. It’s one…
Category Digital Marketing
From Predictive to Prescriptive
Taking action from analytics has never been easier, or more important. For years, predictive analytics was the solution to understanding the consumer.…
Moving from a Mobile First to an AI First World
Google is redefining websites, SERPs and online marketing through Lighthouse, structured data, AI and automation. In the Fall of 2016, Google CEO…
Beyond the Tipping Point: The Mass Adoption of Voice
In his bestselling book, The Tipping Point, Malcolm Gladwell talks about the “magic moment when an idea, trend, or social behavior crosses…
Why Ranking #1 for “(My Town Name) Real Estate” Doesn’t Matter
I’m going to use a pseudonym to protect the innocent. “Shirley” was an early real estate client of ours. She fit the…