Get a website assessment
Most real estate websites are invisible to the buyers and sellers they’re trying to reach
We’ll show you exactly what your site looks like to search engines and to the AI tools that are reshaping how buyers and sellers find agents. Your free site review covers SEO rankings, content gaps, and missed opportunities, all specific to your market.
Takes a few seconds to request. Delivers real answers.
Takes a few seconds to request. Delivers real answers.
We’ve spent over 25 years focused on one thing: real estate websites that rank.
Union Street Media builds and manages websites for independent brokerages, regional firms, and franchise locations across the country. We have reviewed thousands of real estate websites and we know exactly what separates the ones that generate consistent organic traffic from the ones that sit invisible in search results.
Our performance review is not a generic automated scan. It is a strategic analysis using decades of industry knowledge – specific to your market, your towns, your keywords, and the buyers searching for listings in your area right now.
What your review covers:
What are you ranking for?
We pull your current keyword positions filtered to organic results only – no inflated numbers from map packs or featured snippets.
What are you losing?
Rankings that are slipping cost you traffic before you notice. We identify declines by page and keyword, so you know which needs attention first.
What are buyers searching for that you’re missing?
We check for town pages, rec searches, buyers’ and sellers’ pages, and other content buyers in your market are looking for that your site may not have.
How does your content hold up?
Thin pages, missing metadata, and generic copy suppress rankings. We flag what’s hurting you and explain why in plain terms.
Are any pages a legal risk?
We scan every page for Fair Housing compliance issues – language that describes who should live somewhere rather than what the place is actually like.
Our performance review is not a generic automated scan. It is a strategic analysis using decades of industry knowledge – specific to your market, your towns, your keywords, and the buyers searching for listings in your area right now.
What your review covers:
What are you ranking for?
We pull your current keyword positions filtered to organic results only – no inflated numbers from map packs or featured snippets.
What are you losing?
Rankings that are slipping cost you traffic before you notice. We identify declines by page and keyword, so you know which needs attention first.
What are buyers searching for that you’re missing?
We check for town pages, rec searches, buyers’ and sellers’ pages, and other content buyers in your market are looking for that your site may not have.
How does your content hold up?
Thin pages, missing metadata, and generic copy suppress rankings. We flag what’s hurting you and explain why in plain terms.
Are any pages a legal risk?
We scan every page for Fair Housing compliance issues – language that describes who should live somewhere rather than what the place is actually like.
Search has two fronts. We cover both.
SEO | Search Engine Optimization
Traditional search is still where the majority of real estate leads originate. SEO is about making sure your pages rank when buyers type “homes for sale in [your town]” into Google. That means the right content, the right keywords, the right structure – and protecting the pages that are already performing.
Traditional search is still where the majority of real estate leads originate. SEO is about making sure your pages rank when buyers type “homes for sale in [your town]” into Google. That means the right content, the right keywords, the right structure – and protecting the pages that are already performing.
GEO | Generative Engine Optimization
AI tools like ChatGPT, Google’s AI Overview, and Perplexity are increasingly answering buyer questions directly – “What’s it like to live in [your town]?” – and citing sources. Brokerages whose websites contain clear, authoritative, locally specific content are the ones getting cited. GEO is about structuring your content so it answers questions the way AI needs to read it.
AI tools like ChatGPT, Google’s AI Overview, and Perplexity are increasingly answering buyer questions directly – “What’s it like to live in [your town]?” – and citing sources. Brokerages whose websites contain clear, authoritative, locally specific content are the ones getting cited. GEO is about structuring your content so it answers questions the way AI needs to read it.
The brokerages positioned to win over the next three years will have content that serves both. Your performance review shows you where you stand on each – and what the gap looks like.
Frequently asked questions
What does the review actually show me?
Your review shows your current organic keyword rankings filtered to real positions only, any pages that are losing ground month over month, content gaps where buyers are searching but your site has nothing, metadata issues suppressing click-through rates, Fair Housing compliance flags, and an assessment of how well your site is positioned for AI-generated search results. Everything is specific to your market – not a generic checklist.
Is this just a sales pitch for a new website?
How long does the review take?
What do I need to provide?
What is GEO, and why does it matter for my brokerage?
My site has a lot of listings – isn’t that enough?
Does this work for individual agents, not just brokerages?