Get a website assessment

Most real estate websites are invisible to the buyers and sellers they’re trying to reach

We’ll show you exactly what your site looks like to search engines and to the AI tools that are reshaping how buyers and sellers find agents. Your free site review covers SEO rankings, content gaps, and missed opportunities, all specific to your market.

Takes a few seconds to request. Delivers real answers.
We’ve spent over 25 years focused on one thing: real estate websites that rank.
Union Street Media builds and manages websites for independent brokerages, regional firms, and franchise locations across the country. We have reviewed thousands of real estate websites and we know exactly what separates the ones that generate consistent organic traffic from the ones that sit invisible in search results.

Our performance review is not a generic automated scan. It is a strategic analysis using decades of industry knowledge – specific to your market, your towns, your keywords, and the buyers searching for listings in your area right now.

What your review covers: 

What are you ranking for?
We pull your current keyword positions filtered to organic results only – no inflated numbers from map packs or featured snippets.

What are you losing?
Rankings that are slipping cost you traffic before you notice. We identify declines by page and keyword, so you know which needs attention first.

What are buyers searching for that you’re missing?
We check for town pages, rec searches, buyers’ and sellers’ pages, and other content buyers in your market are looking for that your site may not have.

How does your content hold up?
Thin pages, missing metadata, and generic copy suppress rankings. We flag what’s hurting you and explain why in plain terms.

Are any pages a legal risk?
We scan every page for Fair Housing compliance issues – language that describes who should live somewhere rather than what the place is actually like.
Search has two fronts. We cover both.
SEO | Search Engine Optimization

Traditional search is still where the majority of real estate leads originate. SEO is about making sure your pages rank when buyers type “homes for sale in [your town]” into Google. That means the right content, the right keywords, the right structure – and protecting the pages that are already performing.
GEO | Generative Engine Optimization

AI tools like ChatGPT, Google’s AI Overview, and Perplexity are increasingly answering buyer questions directly – “What’s it like to live in [your town]?” – and citing sources. Brokerages whose websites contain clear, authoritative, locally specific content are the ones getting cited. GEO is about structuring your content so it answers questions the way AI needs to read it.
The brokerages positioned to win over the next three years will have content that serves both. Your performance review shows you where you stand on each – and what the gap looks like.
Frequently asked questions
What does the review actually show me?

Your review shows your current organic keyword rankings filtered to real positions only, any pages that are losing ground month over month, content gaps where buyers are searching but your site has nothing, metadata issues suppressing click-through rates, Fair Housing compliance flags, and an assessment of how well your site is positioned for AI-generated search results. Everything is specific to your market – not a generic checklist.

Not necessarily. Some sites we review are in good shape – we will tell you that and explain what is working. Others have specific problems we can fix on their existing platform from an advisory or hands-on role. And some are structurally limited in ways that a new platform would solve. You will get an honest read either way, because the value of this review is in the data, not in the sales outcome.

We typically deliver your site performance review within a few business days of your request. We pull current keyword data, analyze your site’s content and structure, and produce a document you can actually read and act on – not an automated report full of scores and jargon.

Your website URL. We handle the rest.

GEO stands for Generative Engine Optimization – structuring your website content so that AI tools like ChatGPT and Google’s AI Overview can accurately interpret it and cite it in responses. When a buyer asks an AI tool “what neighborhoods in [your town] have larger lots near golf courses?” the sites that get cited are the ones with clear, authoritative, locally specific content written in a way AI can parse. Brokerages with thin or generic content get skipped. Your review shows where your site stands on this front.

Listing pages are not the pages that earn organic search rankings. Google does not rank individual listing pages for competitive keywords – it indexes them but cannot meaningfully differentiate them from thousands of identical listing pages on other sites. The pages that rank for “homes for sale in [your town]” are the ones built specifically to answer that search. If your site is primarily listings, your review will likely show you the content gap that is holding your rankings back.

Yes. Individual agent websites have the same SEO challenges as brokerage sites – often more so, since they typically have less content and a narrower local footprint. The review covers the same areas regardless of size: what you are ranking for, what is slipping, what buyers cannot find, and how your content positions you for AI search.