Facebook Fan Pages were used by businesses to interact with their customers online. This was the first time Facebook rolled out changes that bridge the gap between personal and business pages. There are a few new features that will help you manage communication and increase engagement.

What Did It Mean For Real Estate Digital Marketing?

Better Communication

Now, you can navigate and interact with other areas of Facebook as your Fan Page. This meant you can choose to receive notifications about Fan activity and like and comment on other Pages under your business name. Your Fan Page for real estate finally got its own News Feed where you could engage with the latest and most important news from other Pages you like.

More Opportunities for Expression

Facebook launched updated personal profiles a few months ago. Fan Pages benefitted from many of the same enhancements. You could feature photos of your Page’s most recent experiences at the top of your Page. You could highlight other Pages you are connected with as well as the people who managed your Page. This new feature allows you to add more personality to your business page. A great idea is to take images of happy clients or exclusive deals and place those photos at the top for maximum exposure.

Improved Relevancy and Reach

The navigation has been moved to the left-hand side under your profile picture just like the new personal profiles. This will most likely make it navigate more consistently for everyone. The “Everyone” filter on the Wall provides a new way for you to see the most interesting posts first. Facebook has also created a place for people to discover the friends and interests they have common with your Page.