Last Wednesday was one of the best days I’ve experienced at Union Street Media! The T3 Fusion Website Rankings finalists were announced at the T3 Summit on April 24th and I was lucky enough to be there in person to feel the energy in the room when the winning brokerages and their developers were presented. 

Travis Saxton, Michael Phelan, and Stephanie Reid-Simons of T3 Sixty hosted the segment, first setting the stage by talking through the 28 factors that went into deciding the finalists for the awards. These weren’t simply design awards – the rankings recognized website design, functionality, and performance across the residential real estate sector with 500 websites evaluated on these criteria.

Here’s what each criteria entails: 

• Usability (55%) – Evaluates several universal usability and engagement analytics while confirming content building blocks, including neighborhood, property detail, and agent profile.
• Design (30%) –  Assesses the website across six design criteria, including its general aesthetic appeal, readability, and ability to differentiate itself. 
• Performance (15%) – Uses several website characteristics to assess technical performance across desktop and mobile environments.

During the presentation, T3 Sixty pointed out a few things that stood out to them among all the websites they reviewed: 

1. The industry still isn’t designing for mobile first 
2. Longer engagement means higher engagement
3. Overly designed sites don’t perform as well for overall usability and performance

Union Street Media took home 7 of the 16 awards – the most of any vendor by far! Here’s the breakdown of our finalists: 

Northeast

Century 21 Farm & Forest

Hammond Residential Real Estate

Sunset Lakes Real Estate

Southeast

Cashiers Valley Real Estate

Midwest

Briggs Freeman Sotheby’s International Realty

Phyllis Browning Company

West Coast

Century 21 North Homes Realty

Congratulations to all the finalists! 

Year after year, Union Street Media has proven itself as an award-winning, best-in-class real estate website developer. We’ve now won numerous awards in the last few years with RealTrends and now T3 Sixty’s Fusion Awards. Union Street Media was also recently awarded Best Design by Leading Real Estate Companies of the World for Wallace Real Estate’s website and Gibson Sotheby’s International Realty through Who’s Who in Luxury Real Estate. 

If you’re looking to build an award-winning real estate website that not only looks beautiful but performs great, too, reach out!