Lead Management System & Advanced Lead Router

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Focus Platform

Lead management

Our real estate Lead Management System (LMS) is designed to simplify lead distribution and management for real estate.

With customizable lead routing, simple notifications, configurable availability, real-time progress tracking, and CRM integration, our LMS is designed to help agents close more deals, improve efficiency, and grow their business.

Features

Configure how new leads are assigned based on your brokerage’s workflow.

  • Inbox – route leads to a central queue for manual assignment
  • Up For Grabs – notify all agents and assign the lead to the first agent who claims it
  • Assign to Listing Agent – automatically route listing inquiries to the listing agent
  • Assign to Site Agent – automatically assign leads from an agent’s site to that agent

Notifies in real-time when a lead re-engages with your website or takes high-intent actions, signaling the need for agent follow-up.

Agents receive alerts via email or SMS, so they can quickly respond to new leads without additional training or software.

Our Accelerator+ Interface gives you and your agents access to a mobile-friendly interface for managing leads, offering functionalities like sorting, filtering, updating status or type, tagging, archiving, and more.

We can route website leads to your CRM
platform, ensuring that all leads are captured and nurtured within the same system, eliminating manual data entry, saving time, and ensuring no leads are lost.

Advanced lead routing

Advanced Lead Routing is a powerful feature designed to assign specific leads to agents using customizable rules.

It allows you to configure lead assignments based on criteria such as listing data or lead information, making the process more efficient and tailored to business needs.

Key features

Clients can create routing rules using listing data (e.g., city/state/zip/county, list price, MLS feed, property type) and lead data (e.g., buyer/seller/renting/relocating, suspected spam, conversion time/day, system source).

Route leads to an Inbox for manual assignment, Up For Grabs to all agents (first to claim), distribute to agents using Round Robin or Up For Grabs within a group/office, or assign to a specific agent.

Multiple rules and conditions can be set up and adjusted as business requirements evolve, making it suitable for small teams or large organizations.

Clients can easily configure rules directly through the interface, providing precise control over how leads are assigned without needing technical support.