Barrett Sotheby’s International Realty

Type Premium

Focus Branding, Community, Page flow

Size Brokerage

Real Estate Type Residential

Digital Marketing Yes

Location Massachusetts

Let’s do an overview

Barrett Sotheby’s International Realty’s website design conveys a fresh, innovative, and sleek feel from the moment the user lands on the homepage.

Subtle motion and a playful, personable layer to their branding set this website apart from competitors, bringing warmth, personality, and local expertise to their company and services.

Website Highlights

Service Areas
Unique branding

Service Areas

Highlighting the different communities that Barrett Sotheby’s International Realty services at the top of the homepage was an important aspect of the site.

Through the development phase, we were able to have the carousel randomly populate the search order, making all the communities have an equal opportunity to be at the front.

Unique branding

Adding playful, personable details to the branding was important to Barrett Sotheby’s International Realty as a way to set them apart from others in the area while staying in line with Sotheby’s International Realty guidelines.

Using varying layers of patterns, photographs, and opacity levels, depth was added to the site on all pages.

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